the works

World Mental Health Day

ministry of manpower

print (cards and booklet) / social media (facebook)

How do we raise awareness of mental health issues among our migrant workers without stereotypes and discrimination against a specific race?

Our solution is to illustrate original comic characters without using skin colour. We also carefully crafted characters with neutral facial features, hair and attire. Besides the card, deliverables include a set of comic series (written by the team and translated into various languages), and social media posts.